PRESS RELEASE
Trafficware Innovates With Partners to Improve Driver Experience
Trafficware’s infrastructure-to-vehicle collaboration with technology partners makes a big splash at the recent 2014 Consumer Electronics Show (CES).
Car manufacturers believe they have found the next cutting-edge feature that will make consumers want to buy their vehicles. For example several of the leading auto manufacturers were lined up at one of the booths at the 2014 Consumer Electronics Show (CES) in Las Vegas, promoting the next innovation in driver safety, fuel efficiency, and reduced emissions.
This innovation combines two things that most people interact with on a daily basis: their smartphone and traffic. Green Driver, a high-tech startup, released a smartphone app called EnLighten, which communicates with the central traffic management system to provide drivers with predictions on how long they will be stopped at traffic lights. Trafficware was the logical technology partner, as the company currently has the City of Las Vegas as one of its central traffic management system customers. This central software system is flexible and extensible, allowing for integration with third party software products like EnLighten. Trafficware provides the real-time traffic signal data for intersections to Green Driver, creating opportunities for drivers to have a more relaxing and informed driving experience.
“This innovative technology is good for the city, due to quantifiable environmental benefits and also improves the drivers’ experience and overall safety,” explains David Etherington, President of Green Driver. “The real-time data about the traffic signal that is provided by Trafficware gives drivers a whole new level of insight into their driving experience.” Not only have motorists commented that the data makes driving less stressful, but they are also able to take advantage of their time spent in the vehicle at stop lights in a way they couldn’t without Enlighten. For example, by knowing how long they have until a light changes, drivers that are distracted or engaged in other activities can have their attention brought back to driving before the light turns green. “As we bring these type of innovations to the ITS industry, our partnerships with technology leaders like Trafficware and car manufacturers are essential to taking the driving experience into the 21st century,” adds Etherington.
“I am impressed by the impact this important feedback loop has on the driver,” remarked Darren Beyer, Trafficware’s Chief Technology Officer. “This innovative partnership leverages real-time data and puts it in the hands of consumers as valuable information. Cities are also seeing benefits – not only with reduced emissions, but in overall safety.” As Trafficware continues to engineer a better way to move the world, our technology partners like Green Driver are an important part to fulfilling that promise.
About Trafficware
Trafficware specializes in research, design, and development of electronic equipment and enterprise software designed to enhance the transportation industry. Our industry expertise comes from hands-on experience attained while solving traffic management challenges across the country since 1979; our in-house team, including professional traffic engineers, hardware and software design and development staff, manufacturing personnel, and customer service/field application engineers; and regular dialogue with our customers to address their real-world operational issues and future traffic management requirements. Trafficware manufactures a full line of traffic equipment in its 90,000 square-foot technology center located in Sugar Land, Texas. In over three decades of manufacturing in the USA, our products have earned a reputation for unmatched quality and reliability. Through our innovative technology and breadth of knowledge and experience, Trafficware is engineering a better way to move the world.
About Green Driver
Green Driver is a high-tech startup based in Eugene, Oregon that collects real-time traffic light information and develops applications that increase safety at intersections, improve fuel economy and reduce emissions, and reduce driver stress. Green Driver uses existing infrastructure to communicate with traffic controllers and vehicles, avoiding any need for the expensive municipal and in-vehicle equipment installations required with other approaches to vehicle-signal communication. They provide cities with a number of other advantages, including rapid deployment of low-cost, vehicle-to-infrastructure (V2I) capabilities, data forwarding and analysis, and the opportunity to provide their citizens with state-of-the-art technologies that improve the driving experience.
Car manufacturers believe they have found the next cutting-edge feature that will make consumers want to buy their vehicles. For example several of the leading auto manufacturers were lined up at one of the booths at the 2014 Consumer Electronics Show (CES) in Las Vegas, promoting the next innovation in driver safety, fuel efficiency, and reduced emissions.
This innovation combines two things that most people interact with on a daily basis: their smartphone and traffic. Green Driver, a high-tech startup, released a smartphone app called EnLighten, which communicates with the central traffic management system to provide drivers with predictions on how long they will be stopped at traffic lights. Trafficware was the logical technology partner, as the company currently has the City of Las Vegas as one of its central traffic management system customers. This central software system is flexible and extensible, allowing for integration with third party software products like EnLighten. Trafficware provides the real-time traffic signal data for intersections to Green Driver, creating opportunities for drivers to have a more relaxing and informed driving experience.
“This innovative technology is good for the city, due to quantifiable environmental benefits and also improves the drivers’ experience and overall safety,” explains David Etherington, President of Green Driver. “The real-time data about the traffic signal that is provided by Trafficware gives drivers a whole new level of insight into their driving experience.” Not only have motorists commented that the data makes driving less stressful, but they are also able to take advantage of their time spent in the vehicle at stop lights in a way they couldn’t without Enlighten. For example, by knowing how long they have until a light changes, drivers that are distracted or engaged in other activities can have their attention brought back to driving before the light turns green. “As we bring these type of innovations to the ITS industry, our partnerships with technology leaders like Trafficware and car manufacturers are essential to taking the driving experience into the 21st century,” adds Etherington.
“I am impressed by the impact this important feedback loop has on the driver,” remarked Darren Beyer, Trafficware’s Chief Technology Officer. “This innovative partnership leverages real-time data and puts it in the hands of consumers as valuable information. Cities are also seeing benefits – not only with reduced emissions, but in overall safety.” As Trafficware continues to engineer a better way to move the world, our technology partners like Green Driver are an important part to fulfilling that promise.
About Trafficware
Trafficware specializes in research, design, and development of electronic equipment and enterprise software designed to enhance the transportation industry. Our industry expertise comes from hands-on experience attained while solving traffic management challenges across the country since 1979; our in-house team, including professional traffic engineers, hardware and software design and development staff, manufacturing personnel, and customer service/field application engineers; and regular dialogue with our customers to address their real-world operational issues and future traffic management requirements. Trafficware manufactures a full line of traffic equipment in its 90,000 square-foot technology center located in Sugar Land, Texas. In over three decades of manufacturing in the USA, our products have earned a reputation for unmatched quality and reliability. Through our innovative technology and breadth of knowledge and experience, Trafficware is engineering a better way to move the world.
About Green Driver
Green Driver is a high-tech startup based in Eugene, Oregon that collects real-time traffic light information and develops applications that increase safety at intersections, improve fuel economy and reduce emissions, and reduce driver stress. Green Driver uses existing infrastructure to communicate with traffic controllers and vehicles, avoiding any need for the expensive municipal and in-vehicle equipment installations required with other approaches to vehicle-signal communication. They provide cities with a number of other advantages, including rapid deployment of low-cost, vehicle-to-infrastructure (V2I) capabilities, data forwarding and analysis, and the opportunity to provide their citizens with state-of-the-art technologies that improve the driving experience.